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Latest Articles
Explaining upfront
1+ week, 1+ day ago (414+ words) Upfront describes the advance-selling market where TV networks and streaming platforms trade rate certainty for advertiser spending commitments before a season airs. The upfront sits opposite the scatter market, where remaining inventory sells closer to or during the broadcast year…...
Pinellas Community Foundation CEO speaks at business social
1+ week, 2+ day ago (449+ words) The organization is exploring local impact investing. Pinellas Community Foundation CEO Duggan Cooley joined Tampa Bay area business leaders Wednesday evening at a Florida Economic Club social in St. Petersburg. For Cooley, it was an opportunity to discuss the nonprofit’s…...